The simplest way to explain Affiliate marketing is where a publisher (you) earns money or gets rewarded for helping a company by promoting (advertising) their product on your blog. Read our comprehensive outlook on affiliate marketing and ways to remain safe from affiliate marketing scams.
There are a number of types of affiliate promotions but the most common one is where the publisher earns a certain percentage in commission on a link followed by a visitor to another site, where they make a purchase.
One needs to have a popular blog to implement an affiliate program, as there is a little hard work involved in this kind of model to earn money online.
A blog has to have a good amount of traffic & a low bounce rate which makes room for effective implementation of affiliate programs.
One can follow many ways to advertise a product on a blog. There certain things to keep in mind before becoming an affiliate.
1. A good looking blog / website:
The moment a potential customer visits a website, it must prompt the user to stay there for maximum amount of time. An excellent, innovative feature that attracts the attention of a unique/new visitor helps in decreasing the bounce rate.
2. Good/interesting content
Well written, meaningful and useful content is the most important aspect of any blog marketing strategy. Unique content attracts new and repetitive visitors as well. The content has to be informative and has to have the flavor to trigger the reader.
3. Choose a right Affiliate program
One can choose any affiliate program on different schemes that suits the person as per an individual requirement. There are different models under an affiliate program. To start with, you have the following given options to choose from:
a) CPA Model
b) CPC Model
c) CPL Model
b) CPC Model
c) CPL Model
a) CPA Model: This stands for Cost per Acquisition. Here you will get paid off the acquisition being made from your blog to the destination site. The payment is made on each sale being made. One gets the payment on a commission basis.
b) CPC Model: Cost per Click is a technique wherein one gets paid on the basis of the number of clicks being made on the advertisement displayed on your blog. Cost Per Click technique works better for a blog which has good traffic and a high page rank or popularity.
c) CPL Model: This stands for Cost per Lead. Here the publisher gets paid for the number of leads received from the advertisement being displayed over the blog. The more the leads generated, more the commission earned on each lead.
Rules to follow while implementing an Affiliate program into your blog
1. Find a suitable Affiliate program
Take up Amazon Associates or Linkshare; there are many affiliate networks that one can find online. You can access an HTML code for the banner advertisement to be displayed over the blog.
2. Honesty
Be honest on posting content/review about the product you have affiliated with because readers are smart enough to judge whether the product displayed on the site is good enough or not.
3. Niche
Try targeting the same niche for implementing an affiliate program. For example, you have a blog on authors, find an affiliate program for books to sell through affiliate marketing.
4. Right target audience
What’s the target audience driving towards your blog? Is the advertisement being displayed focused towards the right target audience? Accordingly, choose the right product to market in a better way that helps in driving good results.
5. Usage of appropriate links
When you are posting a relevant topic on the affiliate client, try posting a link that helps in gaining visibility and to make a sale through your blog effectively.
6. Tracking
One has to track on how effective the affiliate program is on your blog. What’s the number of clicks one has received on that particular advertisement? How many of them have literally converted into sales etc…
As there are many ways to make money online, Affiliate Marketing is one amongst them. This technique has many ways of marketing a company’s product or services in an effective manner, which has been covered here.
There are also other various forms which we will blog about in the near future…
If you want us to add anything, kindly mention below.
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